Evaluation Essay of China Charges into Electric Cars Essay

The article â€Å"China Charges into Electric Cars†, which written by Dumaine, Brian, talking about the plan of develop electric cars in China. This article detailed introduction of the problem which exist in building an electric automobile infrastructure in China and the money which are invested by the Chinese government to help in the expansion of the electric automobile industry. This information is very important for the electric car manufacture who want to enter Chinese market. As a new and potential electric car market, China draws attention from all around the world. If one the electric car manufacture could have a head start, it will predominate in this market for a long time. The author described the plan and policy which related to electric car by Chinese government, analyzed the current situation of Chinese electric car market and predicted the future trends. The data and information in this article are very useful and reliable, especially for an electric car manufacture such like Tesla. In this article, we can easy to find that why China will be the biggest electric car market. The author stated his purpose by using some fact and comparison between China and America. For example, at the beginning of the article, the author described a popular auto show which hold in southwestern part of China. The heavy demand and the interest from Chinese consumer can be found through this auto show. After that, the article talking about problem of Chinese environment which is an important and hard to ignore issue. Electric car alleviate the growing traffic jam and lower greenhouse-gas emissions. But the most important for China is getting out of oil addiction. The gas price for a country which per capita income is USD 2800 a year is too expensive. The second half of this article focus on the Chinese technological strength and forms of cooperation for the foreign brand who want to share this market. Those information point the way to the future for the electric company. The article’s intended audience should be the electric car manufacture and associated components supplier. In addition, it also provide some valuable information for the investors in new energy industry. This article published in Fortune magazine in 2010. Fortune is a global business magazine published by Time Inc. and founded by Henry Luce in 1930. It has strengths in professional finance analysis and report, which is named one of the world’s most influential business magazine. The author of this article, Dumaine, has worked at Fortune for 28 years in various writing and editing positions including assistant managing editor. He has won numerous journalism awards and written more than 100 feature stories for the magazine, including covers such as ‘America’s Toughest Bosses,’ ‘The Innovation Gap,’ and ‘America’s Smartest Young Entrepreneurs. ‘ Throughout his career, he has produced investigative pieces as well as articles on marketing, investing, technology, and corporate crime. As a result, this article has adequate qualification by the magazine and the author, it’s very helpful and reliable to use in the Final essay. All in all, this article reports on the present and future of Chinese electric car market and how Chinese government to develop this new industry. The author also reasons why China is interested in having more electric automobiles and wanting to stop its addiction to oil. It’s very clearly to prove that China will be the biggest electric car market in the next 50 years, the support from the Chinese government and the the actual conditions of China provided enormous opportunities for the electric car manufactures. Reference: Dumaine, B. (2010). CHINA CHARGES into ELECTRIC CARS. Fortune, 162(7), 138-148.