Beer in US

Introduction The following essay analyses the beer industry in the United States. It looks into the beer industry and developing growth mechanisms in the light of globalization, integrated technology and strict industry regulations. The analysis examines the political environmental, social, technological, economical and legal factors that affect the beer industry in the United States.Advertising We will write a custom essay sample on Beer in US specifically for you for only $16.05 $11/page Learn More The political/legal factors Even after beer manufacturing was made legal by the federal government, the state government perpetuates prohibition by limiting the drinking hours and distribution systems of beers to make the Americans accept beer as good drink. The political environment includes taxation procedures that are in the country. Currently, the tax is 40% of the retail prices, which is a higher rate of taxation as compared with taxation in other count ries, such as Germany (Lundstrà ¶m 2005). The imported beer sales volume is a part of the locally produced beer in the United States (Appendix 1). Regulation of the beer industry has also affected its profit margins due to regulation on advertising, as it is perceived to be deceptive to public on the advantages of drinking beer (Strokes 2010). The economic factors The United States of America is the world’s largest economy. It boasts of having the world highest gross domestic product as well as the highest per capita income of $48,000. The country has a population of approximately 300,000 million people. It is the largest exporter of electronics and technological goods, such as computers as well as organic waste (The World Bank 2010). The first economic aspect that has affected the beer industry is the global recession, which has reduced the volume of beer consumption in the country. The other economic factor relates to the increased competition across the globe due to the m erger and acquisition of the beer companies resulting in concentration of beer industries (Appendix 3). For instance, one of the major manufacturers of beer, Anheuser-Busch InBev, has acquired more than forty establishments of beer distribution in the United States (Espey 1989).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Social cultural factors Americans have a high sense of style and self-importance and everything that helps them perpetuate this image has a wide acceptance (Strokes 2010). This explains how Heinemann has succeeded to sell its classic drinks in the United States. In a survey conducted by the institute of beer manufacturers, it is showed that sixty percent of those who drink beer are between eighteen and forty five years of age (Appendix 4). It also indicates that beer drinking exists in all social economic classes although it is low among people with $50,000 per capital income (Espey 1989). To understand the culture better, the existing literature, especially fictional works, indicate instances where the characters are in a binge and the types of beer that they drink (Swedberg 2009). The social cultural environment in the United States of America shows prevalence of drinking beer in the country. It also provides information on how beer marketers can capitalise on this market (Andriani et al. 2004). Technological factors Technology has affected the beer industry in the United States in a number of ways. The first way involves the methods of beer production. With increased technology, especially, with the development of enterprise resources planning systems, beer industries have increased (Appendix 9). The companies have reduced their costs of operations and managed to reduce the selling price. The use of Enterprise Resource Planning has enabled the companies to reduce administrative costs, such as payroll processing to pay the workers, supplier and inventory management (Schultz 2000). Technology is also useful in fermenting, processing and eventual production of beer, and this has significantly reduced costs of production. Technology has also been useful in marketing the beer products all over the globe through the traditional media, such as television as well as social networks. The ability to integrate technology in marketing and production activities gives the companies advantage over their competitors (Pratesi 1994). The environmental and ecological factors Beer is made from fermented food materials such as rice, corn and barley. With the increased global climatic changes, the demand for food has increased and led to growth in the prices of these commodities. This has made the production costs of beer to be high (Appendix 5).Advertising We will write a custom essay sample on Beer in US specifically for you for only $16.05 $11/page Learn More The environment advocacy groups advocate for compan ies to be energy and environment conscious. Most of the companies have also engaged or used their resources in environment conservation efforts (Beverage World 2000). Another environmental factor relates to the increase in lifestyle related diseases in the United States of America where many people suffer from obesity, diabetes, blood pressure and kidney ailments. These have made people more conscious and reserved from enjoying alcoholic beverages due to their contribution to these diseases. This has affected the companies negatively as it has reduced the overall number of beer consumers in the country (Lundstrà ¶m 2005). The buyer power The buyer power of the beer consumers in the United States of America is moderate. This is because, on the one hand, the major beer buyers are hypermarkets and supermarket retailers. This buyer negotiates the beer prices with the manufacturer. The transfer costs of this buyer are not very high, which gives them undue advantage (Schultz, 2000). Howe ver, the beer manufacturers have differentiated their products in terms of the ingredients of the beer products that offer the buyer many options of beer brands. This minimizes the buyer power, as the buyers who are supermarkets have to stock different brands of beer for their consumers. The other factor of buyer power is that of an expected market decline which has ensured a reduction in the number of consumers as shown in Appendix 14. Supplier power The suppliers play a significant role in the beer industry, and their influence cannot be underscored. The major suppliers who wield power in the beer industry are those who supply the beer inputs such as barley, rice and corn. The beer industry moderates this power by butting the beer supplies rather from independent farmers than from cooperatives. This makes it easier for them to dictate the quality and price of the product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To reduce the power of suppliers, some of the beer companies decided to have their own ad hoc farms, which supply their own inputs (Appendix 13). This weakens the suppliers. However, the suppliers do have an added advantage in that they can choose not to sell their supplies to the beer manufacturer and instead use the barley, corn for animal supplies. This utility advantage gives the supplier a moderate influence on the beer industry where the farmers can improve their process of production if needed. The suppliers can also sell their supplies to the wines and spirit manufacturers (Appendix 10) New entrants Other than the government stringent regulations on new entrants in the beer industry, the capital required to enter into the beer market poses a major challenge to the new entrants. However, new entrants in the beer industry come in as microbreweries where they fill a certain niche in the market. The main beer manufacturers focus on the major brands where they focus on major bran ds which have higher prices (Appendix, 13). The new entrants can concentrate on providing low processes beers. The new entrants are, however, at a disadvantage as many of the beer manufacturers focus on the economies of scale that produce large volumes of beer at lower costs, which has increased their profit margins (Appendix 11). The new entrants in the beer market will also have to face the competition in the production of the beer, as they have to take more time before they establish a good network with independent suppliers, and retailers in the market. The new entrants’ influence on beer market in the United States of America is minimal and has little effect on the major players in the industry (Beverage World 2000). Threat of substitutes The substitutes in the beer market play also a significant role as one of Porter’s market forces. The substitutes that pose threat to beer are mainly spirits and wines and non-alcoholic or low alcoholic drinks. With concerns on t he impact of alcohol on consumer’s health, a percentage of consumers now prefer non-alcoholic drinks. The retailers have also noticed this trend and stock non-alcoholic or low alcoholic beverages together with the beer (Beverage World 2000). However, the beer manufacturers retain some advantages in that most of the substitute products are new entrants that cannot match the capital intensity of the beer industry. Some of the non alcoholic products take longer shelf space and time, which makes beer a preferred product to stock by the sellers in comparison with other beverages. For instance, it is expensive to stock beer products as compared to wines and spirits (Appendix 12). Degree of rivalry The rivalry in the beer industry in the United States is relatively higher as compared to other market forces. The beer industry in the United States has high concentration although three major industry players, namely, the Anheuser-Busch inBev, SAB Miller and Molson Coors, occupy a large market signet. The extent of this rivalry is seen through the number of beer brands that each manufacturer has in the market, which gives the consumers a wide variety of beer brands to choose. Rivalry is also evident through the advertising that each company spends to promote its brands, with each of the there major players spending over $1 billion in advertising annually (Appendix 15). Conclusion In the next five years, the beer industry is expected to be in a boom mainly due to the expected economic recovery, which will increase consumers’ expenditure. The sales volume is expected to soar by over ten percent by the year 2017. The concentration of the beer brands in the industry will continue to exist in five years, and no major new entrant is expected. The other notable phenomenon is that the taxation for beer products is expected to remain high in the forthcoming years. The prices will also increase due to the increase of supplier power and industry rivalry. The overall s ales volume of beer in the country grew by 4% in the year 2012 (Appendix 7). Similar growth is expected in the year 2013, and even more increase is expected in future (Barnes Reports 2012). References Andriani, L, Gold, F, Rotella, M, Scharf, M. 2004, ‘Travels with barley: a journey through beer culture in America’, Emily Publishers Weekly, vol. 8, pp.42. Barnes Reports 2012, U.S. Beer and ale wholesale industry. Web. Beverage World 2000, ‘Brew u? Labatt USA opens beer academy’, Beverage World News, 15 May, pp.16. Espey, J 1989, ‘The big four: an examination of the international drinks industry’, International Journal of Wine Marketing, vol. 1, no. 2, pp.47-64. Lundstrà ¶m, A 2005, Beer production policy: theory and practice, Springer, New York. Pratesi, C 1994, ’Miller beer,’ Management Decision, vol. 32, pp.25-28. Schultz, M 2000, The expressive organisation: linking identity, reputation and the corporate brand, Oxford Univers ity Press, New York. Strokes, R 2010, E-marketing: the essential guide to online marketing, McGraw Hill, New York. Swedberg R 2009, Beer: the social science view, Oxford University Press, Oxford. The World Bank 2010, Doing business 2011: making a difference in beer industry, International Finance Corporation, Washington, D.C. Appendices Appendix 1 Appendix 2 Four major beer companies in the globe and their market share Appendix 3 Import versus domestic consumption Appendix 3 Changes in the beer industry.  Employment 2009 2010 2012 2013 Establishments 2, 175 2, 187 2, 099 1, 933 Sales 40, 393 44, 164 45, 486 49,877 Employment 111,627 107,104 104,786 101,772 Percentage Change Year to Year 09 – 10 10 – 11 11 – 12 12 – 13 Establishments 0.5% -4.0% -2.2% -2.9% Sales 9.3% 3.0% 5.5% 4.0% Employment 0.6% -4.1% -2.2% -2.9% Appendix 4 Estimated number of beer establishments Establishments beer 480 Beer and ale 80 Beer and o ther fermented 975 Porter 564 Appendix 5 Estimated number of employees Establishments Employees Beer 23, 947 Beer and ale 13, 335 Beer and other fermented 81, 205 Porter 4, 167 Appendix 6 Estimated number of industry sales Establishments Total sales $ (million) beer 5, 940 Beer and ale 473.20 Beer and other fermented 38,986.4 Porter 86. 7 Appendix 7 Five-year trend of sales Year    Employee size of establishment Total sales $ millions    1 – 4 5 – 9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 2009   Ã‚  Ã‚   546 249 992 4,960 7,590 16,920 7,020 720 500 897 40,393    2010 597 272 1,084 5,422 8,297 18,497 7,674 787 547 987 44,164    2011 615 280 1,117 5,585 8,546 19,051 7,904 811 563 1,014 45,486 2012 648 296 1,178 1,178 5,890 9,014 20,093 8,337 855,594 1,073 47,977    2013 674 307 1,224 6,123 9,370 20,887 8,666 9, 017 889 617 1,119 49,877 Appendix 8 Establishments using electronic resource planning sof tware Appendix 9 Contribution to the economy in comparison with other industries in USA Appendix 10 Rise in prices of raw materials Appendix 11 Year Millionlitres Percentage growth 2010 24,685.7 (1.1%) 2011 24,459.1 (0.9%) 2012 24,301.8 (0.6%) 2013 24,198.2 (0.4%) 2014 24,122.7 (0.3%) 2015 23,981.8 (0.6%) Appendix 12 United States beer market category segmentation: % share, by value, 2006–2010 Category   2006    2008   2009   2010   2006-10 CAGR(%)   Standard lager   36.2%   35.9%   35.7%   35.6%   35.5%   (0.1%)   Premium lager   34.9%   34.6%   34.2%   34.1%   34.2%   (0.   Specialty beer   25.4%   26.0%   26.5%   26.6%   26.6%   1.0%   Ales, stouts bitters   2.8%   2.8%   2.8%   2.9%   2.9%   0.9%   Low/no alcohol   0.7%   0.7%   0.7%   0.7%   0.8%   0.6%   Total   100%   100%   100%   100%   100%   2% Appendix 13 Market share of the t hree major companies Appendix 14 Beer products distribution channels in percentage Appendix 15 Appendix 16 The United States beer market segmentation This essay on Beer in US was written and submitted by user Lexi House to help you with your own studies. 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Scottish essays

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The Different Smart Home Technologies

The Different Smart Home Technologies In this report I am going to explain the different smart home technologies EIB also known as KNX and CBUS. I will be giving a full explanation about what each system is capable of and a little about their company background. I will also be comparing both system with the advantages and disadvantages for each system. (Add more) EIB (KNX) System EIB (KNX) is the only worldwide bus system which offers a complete range of transmission media for building control systems, including Twisted Pair, Power line, Radio Frequency (RF), infrared (IR), Coaxial cable and Ethernet IP. This smart home network is designed to work independently on any particular hardware platform. It can be controlled through a network of 8 bit micro controller to a PC. EIB (European Installation Bus) uses the twisted pair functioning which uses a cable with two pairs, using only one pair from the twisted cable for communication. The line voltage for these cables is 36v DC. Each device has a bus coupling unit which is used to connect sensors and actuators to the bus for example a NIC card on a PC. EIB is a field bus technology which is maintained by the Konnex Association. Its topology is the same as the CBUS system. EIB (KNX) has over 176 members and manufacturers in 29 different countries some of which include Ardan smart home, ABB, Armour Home Electronics Ltd, Bosch, Basalte BVBA, CIAT, and many other companies based around the world. You can find the full list of members and manufacturers at: http://www.knx.org/ A field bus is a special form of Local Area Network that implements, not computers but sensors and actuators at its nodes and is optimised for short point to point communication of status and command messages (M C-Wonders). The field bus system is built up in 7 OSI layers (as shown below) which is also known as the protocol stack. However the EIB system does not use all 7 layers it only uses 5 layers (See diagram below) this shows the difference between an OSI Model and the EIB Model. OSI Protocol Stack EIB Protocol Stack Layer 1 The physical layer in the EIB protocol stack defines both the bit by bit transmission of data and the physical media type (how the bits are transmitted depends on the media type) Here is a specification of the twisted pair which is used in the EIB system: RS485 bit communications Twisted pair cable 9.6 kbps 1000m range 64 end devices per line Layer 2 The data link layer defines the device addressing mechanism, making sure each device has its own unique address. It also defines the method of access to the bus arbitration as there must be a control mechanism which has to stop devices from communicating on the bus at the same time. The device address is as follows: Device number: 0 63 Line number: 0 11 Zone number: 0 14 An EIB twisted pair system can only have 15 zones, 12 lines per zone and 64 devices per line. Layer 3 On the Network layer there can only be device to device communications as this allows data packet transmission between devices and connectionless communications. This layer also uses Unicast and Group addressing. Unicast addressing is only used during device installation (system access mode) also using the physical device address. Group address is equivalent of multicast and broadcast addressing as it has normal bus operation mode and allows an input device to control many other grouped output devices. The group address consists of a main group, middle group and a sub group e.g. 2.4.2 Layer 4 The transport layer is responsible for reliable communications as it creates a connection between both the sender and the receiver using positive acknowledgment with retransmission (PAR). The PAR sequence is as follows: A connection between sender and receiver is set up Sender sends data with sequence number Sender waits a set period of time for an Acknowledgment from receiver. If none data is sent again. After 3 attempts to send the data have failed the operation will terminate its connection If the receiver suspects an error at any point it will send and (Nack), which terminates the connection. 2. When all telegrams have been transmitted the connection is terminated. Layer 7 This is the application layer in the EIB protocol. This layer is based around the concept of communication objects. Each device on the networks paired with a software application which has the relevant functions it needs. The application associates objects to particular devices as these objects are the communication methods for EIB which use the group address within the device. Each application on each device stores an association table, this association table links to the group address table and a communication object table for example: Sensor device 1.1.1 sends 1/1/1 to actuators 1.1.2 and 1.1.3 to turn on the actuators (1.1.2 and 1.1.3) Sensor device 1.1.1 sends 1/1/2 to actuators to turn them off Here are some of the advantages of the EIB system with some explanation: It has international standard making it future proof ISO/IEC CENELEC CEN SAC AN SI/A SHRAE With product certification, KNX guarantees interoperability and interworking of products EIB makes sure that each different manufacturer, product and application communicates with each other. Ensuring a high quality of flexibility. High product quality EIB makes sure each manufacturer follows the correct compliances in order gain a KNX Certification. Unique Manufacturer independent Engineering Tool Software (ETS) ETS allows planning, engineering and configuration for all certified products. It is manufacturer independent allowing the system to combine different manufacturers to one installation Can be used with all applications in home and building control EIB can be used for all functions and applications in a home or building control varying from lighting and shutter control to security, ventilation control. Fit for use in different buildings EIB can be easily installed into new or even existing buildings, making it easily extendable making sure it adapts to new needs. Supports different configuration modes E-Mode Easy installation mode S-Mode System installation mode Supports several communication media Twisted pair Power line Radio frequency Ethernet IP Can be coupled to other systems The EIB system can be mapped to BACnet objects or offers a possibility to interface within the DALI technology. Independent form any hard- software technology EIB can be understood on any microprocessor platform and can be implemented from start but only for easy market entrance. It cal also take recourses to providers of the systems components. An EIB system is able to do many things at the touch of one button some examples are shown below: Lighting EIB can store and recall different light moods and scenes by pressing the switch/dim button which controls lights on a central level. Being able to adjust internal lighting according to external brightness levels allows substantial energy savings. Shutters and blinds With automated sun protection, weather protection and time controlled shutters/blinds at the press of a button these can be opened or closed. Weather station This protects the blinds and shutters from destruction by wind, rain or frost, giving automated roof windows closing when raining. It also display wind speed, rain and also temperature and brightness levels. An EIB system can do many things at the touch of a button including heating, ventilation/ climate control, security, overriding functions, communications, and incorporation of audio-visual equipment and also helps in customer service. The twisted pair on the EIB, its bit level collision detection with overriding logical 0 which ensures that in case of a collision, the transmission always succeeds for the communication partners. Some of the disadvantages of the EIB (KNX) system are: can only be controlled through an 8 bit micro controller to a PC only allows up to 64 devices per line can only be device to device communication does not allow loop topologies CBUS System Clipsal BUS (CBUS) is a microprocessor control and management system for homes and buildings. This system is used to control electrical services such as lighting, audio visual devices, motors, etc. Either a simple on/off control for lighting or variable (analogue) type control for example dimmers. CBUS is easily controlled through virtually any type of electrical load. CBUS certifies each of its products has its own built-in microprocessor for reliability and fast operation allowing each unit to be programmed individually. CBUS uses a unique method of updating each unit which involves a method which can not involve a central computer or controller. Each unit device is assigned a specific time frame in which it broadcasts its status which is then synchronised by a self generated system clock pulse. This allows great quantities of data to be passed on in small time frames in low overheads and bandwidth requirements. CBUS is an interconnected system of inputs (sensors) and outputs (controllers) used to allow automatic operation and control of machinery or processes such as environments that can make and execute decisions with or without human interface (MC-Wonders). CBUS uses a UTP cat 5 cable which allows each of its devices to interconnect within the system. The maximum total cable length per network cannot exceed more than 1000 meters with a system voltage of 15v D.C 36v D.C (across any node in a network). Its data rate is 3500 bits/second with 64 byte frames. Its bus contention method uses CSMA/CD with CA. CBUS transmit units and dimmers units connect to the main power supply and other switches/sensors which are used to control a buildings electrical service. The network is electrically isolated from the mains supply operating at a safe extra low voltage level of 36v DC. The CBUS system is develops continuously therefore making it practically unlimited. Networks of 100 units are larger installations which have been divided allowing the system to be managed in sections, up to 1000 meters of cables may be in installed in each network. The CBUS system can be as large or as small as a user prefers it to be and it does not only simplify the design of automations needed but limits potential faults which makes trouble shooting easier. CBUS responds too many of the following devices: Home entertainment audio visual, lighting control Security integrated security, lighting Comfort scene setting, dimming Convenience central point control from touch screens, automated time based control, multiple point control, automated messages CBUS is suitable for many different applications for example: Residential Automation Home entertainment audio visual, lighting control Security integrated security, lighting Comfort scene setting, dimming Convenience central point control from touch screens, automated time based control, multiple point control, automated messages Standalone room lighting control Via a touch screen user interface becomes automated for conference rooms and home theatres Many different scene and mood setting are available Commercial light control In a warehouse high bay control is used for energy saving costs Energy saving costs in high rise buildings is brought to minimum by using fluorescent lighting. For retails and restraints mood lighting is used to set a scene Flexible control of lighting and audio visual used in boardrooms For hotel foyers, ballrooms, etc architectural lighting control is used CBUS supports all multi room audio visuals with a full range of amplifiers and ceiling speakers which are all controlled by switches and touch screens. As all electrics have to return to one central panel it is very expensive to convert existing houses to use CBUS unless renovations are being made allowing reconfiguration. A switch which is placed in the boardroom is programmed with the CBUS group address. When the light switch is pressed an on command is sent to the group address of the CBUS. The command which was sent to the group address from the input switch is then sent on to the CBUS network or all units throughout the network. Only the programmed units respond to the command form the group address. Other units which have not been programmed to respond the message will ignore the command as it was not intended for them. This is only an overview of the flexibility and power of the CBUS system. When using a CBUS system each device has to have a CBUS connection including devices such as the mains power will obviously need connection to the mains. Wiring for the mains and CBUS do not need to be adjoining as the mains can be connected to a different phase or completely different system. Field bus system The advantages of a system include: Less complex installation: this means less hassle with wiring as it can be done through a bus that carries the messages Total ownership cost becomes less: reduced cabling and installation time, easy modification and upgrade and easy to fault find means reduced costs. Offers more flexibility: Each node is a micro controller which is programmable. Each node has its own intelligence making no 1 point of failure. CBUS can have a maximum of 255 sub networks, within each sub network there is a combination of input and output units a sub network allows a maximum of 100 units which can connect to a single sub network. When sub networks contain units it is essential to be able to give each unit a address, there are 4 main levels of addressing which are available for these units these are: 1. Network address This is assigned to each sub network with a 2 digit HEX value 2. Unit address This unit address identifies the individual unit for example light switch 3. Area address Allows division of a sub network, it also enable messages to be sent to areas by the units 4. Group address Really a less specific area addressing scheme, only allows maximum of 255 groups on a sub network. There are two main devices which are needed in order to set up a CBUS system. These are a power supply and a PC interface which is used for programming the units. Some of the advantages of CBUS system are: CBUS can forcefully and reliably control all the different systems with low costs per node. There are many different tools which are used to allow 3rd party companies to interface with both PC and embedded systems. One CBUS connection controls a unlimited number of devices CBUS is very flexible for switching and controlling, for example functions may be removed, changed, added or reprogrammed at any time without bulky hard-wiring through the network itself. Simple installation process CBUS is able to control all different types of load including load, digital and analogue. Some of the disadvantages of the CBUS system are: it can have only one distribution panel does not allow loop topologies each device has to return to one central panel each device has to have a CBUS connection CBUS and EIB Compared CBUS and EIB systems are used to control electrical devices in home and building environments for example both home systems can control lighting, dimmers, audio visuals and many other electrics. They also have the same topologies available which includes the bus topology, star topology and the hybrid topology. Neither of these systems can form loop topologies as this does not allow the system to have a valid distribution panel. The EIB system can only uses device to device communications as this allows data packet transmission between devices making connectionless communication whereas the CBUS system uses a network connection which is set up on each node through each sub network mask. This also means that the CBUS system can have as many devices linked to one distribution panel making it an unlimited as an EIB system can only have up to 64 devices on each line within each zone available. Each CBUS product has its own built-in microprocessor which allows each unit to be programmed individually. As each unit device is assigned a specific time frame great quantities of data can be passed in small frames. In an EIB system there can only be device to device communication as this allows data packet transmission between devices and connectionless communications, within the transport layer is creates a connection between both sender and receiver. Both EIB and CBUS systems have a maximum cable length per network which cannot exceed more than 1000 meters with system voltage of 15v DC 36v DC. CBUS has a maximum of 255 sub networks within which there is a combination of input and output units. Within sub network a maximum of 100 units can be connected to a single network. In an EIB system the twisted pair system can only have 15 zones within those zones there can only be a maximum of 12 lines. There can only be a maximum of 64 devices per line on a zone meaning there is limited space on the system. A typical scene situation: There are two lighting strips within an office. Lighting strip 1 is located by the window, lighting strip 2 by the wall. These lights can be switched on and off manually. If there is sufficient ambient light, the lighting strips are switched off and are locked (i.e., they cannot be switched back on again) automatic switching on again when darkness falls is not required but is manually possible. Before the start of a working day a timer automatically switches lighting strip 2 on to guarantee sufficient light level. This is the layout of the office with strip lights and touch switches and actuators A solution to this problem would be to get bus devices including 1 touch sensor to fold, 1 bus coupling module which will have a brightness sensor and timer (1 channel) which is din rail mounted, 1 controller again it should be din rail mounted, 1switchin actuator 2 fold and a din rail mounted devices installed in the distribution panel When an outside has sufficient light, the brightness sensor will automatically switch off lighting and lock it. In order for this operation to succeed the brightness sensor telegram (address 1/0/3) is AND (gate) linked with the touch sensor telegram (address 1/0/1). The output of the AND gate sends a message (address 1/0/6) to the switching actuator (1.1.4) which will switch lighting strip 1. To avoid the brightness automatically switching the light back on when it is darker the result of the linking (1/0/6), this is why when the sensor is switched off both inputs in the AND gate are set to 0. These are the parameter blocks which are used in the programming of the system: PRICE COMPARISON

Education Philosophy Statement :: Teaching Education Essays

Education Philosophy Statement As a sophomore, I was required to compile a genre of educational philosophies and create my own philosophy in the process. Today, as a senior I am required to â€Å"revise† that statement into one that is sophisticated and intelligent based on new information that I have received in the last two years. One instructor said to me, â€Å"Your view on educational elements may have changed,† and another said, â€Å"Randy, your philosophy on the way you view yourself as a teacher and the view of your classroom may have evolved into a more manageable, realistic perspective,† and they were both right. In the first draft of my philosophy, it states that I see myself as a teacher with an â€Å"eclectic† view on teaching children. Although I still believe in my â€Å"eclectic† ways because it gives the students and me a variety of ways to learn, it has â€Å"evolved† into a more specific, eclectic philosophy. For example, I stated that in my classroom the children would be involved with as much of the classroom decisions as possible. In contrast, I now believe that the instructor is the primary decision-maker allowing the students to give their input on certain situations and keeping their concerns in mind when making the final decision. Why do I feel that way now? I have observed two different schools and two different grade levels – an 8th grade classroom and a 12th grade classroom. What works in at one level does not work at the other, meaning, observing a teacher who incorporated the student government, so to speak, in her classr oom did not always succeed in getting anywhere in the end. I have learned that the students are not as diplomatic as I once believed, followed by the fact that the students do not always know what they want or what is the best for them as a class. While I am on the subject of observing classrooms, another area of my philosophy that I now view with a sophisticated, intelligent insight is extra-curricular activities.

Life Transitions Counseling Essay

A detailed and very interesting research about the problems of classifying, analyzing and coping with life transitions in our life, was written by Lawrence Brammer, Ph.D., who is Professor Emeritus of Counselor Education at the University of Washington in Seattle. This work was published by the Educational Resource Information Center.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In his research L. Brammer introduces the concept of life transitions and presents the most common types of such transitions. After that he addresses to three theoretical models of life transitions, which are supported by tips on counseling them. And in the end of the article the author presents some attitudes and skills necessary for successful coping with changes and life transitions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The author defines transition as a sudden and fundamental life change, which brings certain disconnection with the past. He classifies the transitions as positive and negative (painful and tragic) in respect to human reaction, as voluntary and involuntary by human factor of the cause, and as on-time and off-time transitions by expectations. Also, he defines developmental, social and political changes among the transitions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to this research, there are three ways of human perception of life transitions. These approaches are based on the developments of other specialists in this field. The first approach was suggested by Bridges (1980), who offered using metaphors from classic literature when describing life transitions.   Counseling approach in such case can be focused on encouraging people to look for some meaningful metaphors when managing with their life transitions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second concept is called Social Interaction Model, which was created by Schlossberg (1984). This specialist offers to consider social and personal characteristics of an individual when coping with life transitions, like age, maturity, sensibility to stresses, etc. According to this model, the counseling approach will concentrate on analyzing the impact of transition on the person and looking for the inner and outer resources, which would help the person to cope with the situation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     The third model is called Predictable Overlapping Stages, which was created by the author himself, using the works of Kubler-Ross, Parkes and Hopson. This model presents the development of human perception of hard life transitions, like sudden death of a close person, etc. The author states that there are some stages, which any person experiences when coping with a hard life transition. Firstly, there are initial feelings of confusion, discomfort and shock, followed by the stages of denial and fantasy, then very long process of mood stabilization comes, which is accompanied with depressions, mood disorders, and then one or another level or recovery comes. Counseling in this case is also focused on determination, on which stage the person is now.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the end of the research there are some concepts about coping attitude and skills, which are mostly based on the developments in psychological literature. The author states that coping with life transitions is self-initiated problem solving, which requires development of proper and satisfactory coping resource. Also, the author offers some directions, which can be effective for creating the concept of recovery when coping with life transitions. Those are: creating support networks, cognitive reframing, analyzing personal stress responses, etc.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This research is very constructive and useful; it reveals some interesting theoretical information about view on life transitions and the ways of coping with them. The author suggests studying the problem more thoroughly, and in the conclusion he directs the readers into the most important field of studying life transitions: learning more about particular human personalities, about ourselves and our surrounding.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Maybe the only disadvantage of this research is the absence of more practical information on coping with life transitions. Other numerous researches introduce mental (acknowledging the problem, looking for some positive sides, fighting with anxiety and depressions, etc.) and physical (doing exercises, interacting with other people, paying attention on nutrition, etc) tips, which can be very helpful in our daily activity when managing with transitions. Besides, the majority of life transitions is connected with stresses, so coping with life transitions frequently becomes coping with stress. It is also important point, which had to receive more attention from the author of this research. But in any way, the work of Laurence Brammer is very useful, especially for students and specialists, who are interested in studying the perception of life transitions and stresses by human psychology. Bibliography:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Brammer, L. M. (2001). Coping with Life Transitions. Educational Resourse Information Center. ERIC Digest. ED350527. Retrieved December 1, 2005, from .      

buy custom The Taconic Section essay

buy custom The Taconic Section essay Connecticut is the third smallest state of the United States and the south most of the New England states. It covers an area of 14359 square kilometers. It is gradually elevated from the sea level to a high point of 725 meters in the northwestern corner. It is divided into four climatic regions. The basis of this classification is the climatic conditions that prevail in the regions in terms of temperatures and precipitation among other factors. The regions include the coastal lowland region, the New England region and the Connecticut valley low land region (Farrell, 2006). The Taconic section is the region found in the western Conner of Connecticut. It is found between Housatonic River and the New York border and also extends to Massachusetts; the highest point in the region is mt. frissell. The region has very cool winters with January temperatures averaging to negative 5.8 degrees .the temperatures however rise during summer to an average of about 27 degrees. Precipitation is evenly distributed in the region throughout the year with most areas receiving a monthly average of 109.2 millimeters. However, the highest precipitation of about 116.8 millimeters is received in June while the lowest level of precipitation of about 68.6 millimeters is received in February. The high precipitation in experienced in summer is accompanied by thunderstorms as well. This is because the high temperatures heat air masses over the interior resulting in conventional rainfall. Another characteristic of climatic conditions of this region is snowfall in winter. The annual s nowfall averages 110 cm mostly in January and February. The coastal lowlands region is the region that covers the whole of New England coast. The coastal lowland forms a narrow strip of land running along the southern shore of Connecticut. It is lower than most of Connecticut and is characterized by low ridges and beaches and coastal habors. The climatic conditions of the region are composed of precipitation that averages between 1060-1140 millimeters with most of the precipitation occurring in summer. The region is also characterized with snowfall of up to 750 millimeters annually. The regions annual temperatures average at 50o F. The New England region is the western Connecticut region. Its composed of eastern and western New England uplands that consist of steep hills, ridges and rivers. Its attitude above sea level range between 1400 and 1000 feet. The western New England upland runs from northwest to southeast Connecticut. The eastern New England uplands on the other hand run from northwest to north east. The winter temperatures of the region are generally lower than those of summer. The January temperatures of the region average at 25oF while those of July average at 74oF.the average precipitation in the region is 40 inches per year with most of it being received during summer. The Connecticut valley lowland region is a narrow land area running from northern Massachusetts to southern Connecticut. The valley lowland is 20 miles wide. The region has fertile land for farming. The annual precipitation in the region range from 36- 55 inches per year with most of it being received in summer. Temperatures in the region range from 13 to 16 oC annually. However, the highest temperatures are experienced in summer (Brumbach, 1965). Causes of climatic variations in Connecticut: As seen, the different regions of Connecticut have different climatic conditions. The climatic conditions have also been changing over time. These climatic variations have been caused by a number of factors. The coastal location of Connecticut has moderating effects on the states temperatures. This is the main cause of climatic variations observed in vaarious regions of Connecticut. This is because of the three types of air currents that affect Connecticut. This include the cold dry air that comes from sub arctic North America, warm moist air that streams in from Mexican gulf and subtropical waters of the Atlantic and cool dump air that comes from the north Atlantic. Therefore, depending on where the region is situated in relation to the ocean, it will exhibit different climatic conditions. While summer temperatures are generally uniform across Connecticut, a great contrast in temperatures is observed in winter .the temperatures are highest in coastal lowlands while the lowest temperatures are observed in the western uplands. The variation in temperature affects the amount of rainfall received in a region and therefore the climate of the region. This is because the temperatures affect pr ecipitation and consequently the amount and the type of rainfall received in a particular region. Generally, the attitude of a region is responsible for variation of a regions temperature. The higher above sea level a place is, the cooler it becomes. This explains why the uplands have greater temperatures than the highlands (Mel, 2009). Human activities have also contributed to variations in climatic conditions within different regions of Connecticut. Various human activities have worked together to affect temperatures in different regions of Connecticut. Farming activities have greatly contributed to deforestation. The use of greenhouse technology has also contributed to variations in the climate in different regions of Connecticut. Massive industrialization on the other hand has contributed to releasing of gases harmful to the ozone layer. The extent of these activities in different regions contributes to global warming. Global warming has the effect of raising temperatures and thereby modifying the climatic pattern of a place. This is why extreme climatic conditions have been observed in the different regions Buy custom The Taconic Section essay

Private School Application Essay Tips

Private School Application Essay Tips Applying to private school means completing an application, a process with many components. There are short answer questions, forms to fill out, teacher recommendations to collect, standardized tests to take, interviews that need to be scheduled, and an application essay that needs to be written. The essay, for some applicants, can be one of the most stressful parts of the application process. These eight private school application essay tips just might help you produce the best essay youve ever written, which could increase your chances of getting accepted at your dream school.   1. Read the directions. This seems obvious, but hear me out. Reading the directions carefully can help ensure that you accomplish the task at hand. While most directions will be straightforward, you never know if the school is going to ask you to address specific questions on the given topic. Some schools also require that you write more than one essay, and if you just assume you get to pick from the three options when you were actually supposed to write three short essays, well  that is certainly a problem. Pay attention to word counts that might be given, too. 2. Be thoughtful in your writing sample. Leading off from that last sentence of bullet one, pay attention to the requested word count, you need to be thoughtful in how you approach the assignment. Word counts are there for a reason. One, to make sure that you give enough detail to actually say something meaningful. Dont cram in a bunch of unnecessary words just to make it longer.   Consider this essay prompt: Who is someone you admire and why?  If you simply say, I admire my mom because she is great, what does that tell your reader? Nothing useful! Sure, you answered the question, but what thought went into the response? A minimum word count is going to make you actually put some more effort into the details. Make sure that as you write to reach the word count that you arent just putting random words down that dont add to your essay. You need to actually put some effort into writing a good story - yes, youre telling a story in your essay. It should be interesting to read.   Also, remember that writing to a specific word count doesnt mean that you should just stop when you hit the required 250 words either. Few schools will penalize you for going over or under a word count slightly  but dont obliterate the word count. Schools provide these as guidelines to get you to put in some effort to your work, but also prevent you from going overboard. No admission officer wants to read your 30-page memoir as part of your application, no matter how interesting it may be; honestly, they dont have the time. But, they do want a brief story that helps them get to know you as an applicant.   3.   Write about something that matters to you. Most private schools give you an option of essay writing prompts. Dont choose the one that you think you should choose; instead, opt for the writing prompt that most interests you. If youre invested in the topic, passionate about it even, then that will show through in your writing sample. This is your chance to show who you are as a person, share a meaningful experience, memory, dream or hobby, which can set you apart from the other applicants, and thats important.   Admission committee members are going to read hundreds, if not thousands, of essays from prospective students. Put yourself in their shoes. Would you want to read the same type of essay over and over? Or would you hope to find an essay from a student thats a little different and tells a great story? The more interested you are in the topic, the more interesting your final product will be for the admission committee to read.    4. Write Well. This should be obvious, but it must be stated that this essay should be written well, using proper grammar, punctuation, capitalization, and spelling. Know the difference between your and youre; its and its; and there, their, and theyre. Dont use slang, acronyms, or text-speak.   5. Write. Edit/Revise. Read it Out Loud. Repeat.   Dont settle on  the first words you put down on paper (or type on your screen). Read your admission essay carefully, review it, think about it.  Is it interesting? Does it flow well? Does it address the writing prompt and answer any questions that were asked? If you need to, make a checklist of things you need to accomplish with your essay and make sure when you review it that youre actually meeting each requirement. To ensure that your essay flows well, a great trick is to read it out loud, even to yourself. If you stumble while reading it out loud or struggle with what youre trying to get across, thats a sign that you need to revise. When you recite the essay, you should easily move from word to word, sentence to sentence, paragraph to paragraph.   6. Get a Second Opinion. Ask a friend, parent or teacher to read your essay and give an opinion. Ask them if it reflects you as a person accurately and if you truly completed the requirements on your checklist. Did you address the writing prompt and answer any questions that were asked?   Also get a second opinion on the writing style and tone. Does it sound like you? The essay is your chance to showcase your own unique writing style, tone of voice, personality, and interests. If you write a stock essay that feels cookie cutter and overly formal in nature, the admission committee isnt going to get a clear idea of who you are as an applicant. Make sure the essay you write is genuine.   7. Make sure the work is truly yours.   Taking the lead from the last bullet, make sure your  essay is genuine. This is extremely important. Teachers, parents, admission consultants, secondary school counselors, and friends can all weigh in on it, but the writing needs to be 100% yours. Advice, editing, and proofreading are all fine, but if someone else is crafting your sentences and thoughts for you, youre misleading the admission committee. Believe it or not, if your application doesnt accurately reflect you as an individual, you can jeopardize your future at the school. If you apply using an essay you didnt write (and makes your writing skills look better than they actually are), the school will eventually find out. How? Because its school, and youre eventually going to have to write an essay for your classes. Your teachers will quickly assess your writing abilities and if they dont line up with what you presented in your application, there will be an issue. The private school youve been accepted to may even dismiss you as a student if youre deemed to be dishonest and not capable of managing the academic expectations.   Basically, applying under false pretenses and passing off someone elses work as yours is a major problem. Using someone elses writing  is not only  misleading but can also be considered plagiarism. Dont google sample admission essays  and copy what someone else has done. Schools take plagiarism seriously, and starting off your application like this  isnt going to help.   8. Proofread. Last but not least, proofread, proofread, proofread. Then have someone else proofread. The last thing you want to do is spend all this time and effort to create an awesome private school application essay and then discover that you misspelled a bunch of words or left out a word somewhere and ruin what could have been an awesome essay with some accidental mistakes. Dont just rely on spellcheck either. The computer recognizes both that and than as properly spelled words, but they certainly arent interchangeable.   Good luck!

Speaker presentation response paper Essay Example | Topics and Well Written Essays - 750 words

Speaker presentation response paper - Essay Example For instance, Mark Zuckerberg, the person who founded Facebook claims to have been inspired by his desire to communicate with people. Although the Facebook idea began as a small idea, Zuckerberg has become a global icon by simply following his passion (Dolbeck 1-2). Passion plays an important role when determining one’s career and future business, as success can never be achieved without contentment with what one is doing. Conceivably one more insight in the presentation that attracts attention is the inability of most people to realize their full potential because of low self-esteem. Irrefutably, one has to discover their inner ability to perform in any sector before they can achieve real success. One would argue that given the fact that the speaker makes quite some sense in their presentation, a number of issues such as the of winning contracts and tenders arise as controversial thus requiring more consideration. Whereas the speaker has encouraged investors to be cautious of the business environment, it is undeniable that modern business environment has become increasingly challenging making it difficult to begin businesses. For instance, small and medium enterprises often had to contend with the fact that large and well established multinational corporations such as Wal-Mart offer stiff competition. Indeed, many small and start up businesses have either been swallowed or simply failed to take root if established within the vicinity of these multinational corporations. Usually, prospective businesspersons must put into consideration their ability to win and implement contracts successfully before they fully commit to such business practices. This is majorly because various business ventures have unique challenges that their owners must fully understand in order to succeed. Moreover, the capital input is another crucial aspect in financing of start-up businesses. This is particularly so because while some ventures require small amounts of finances to st art, others require enormous capital input that might drain an individual hoping to establish a start-up. Whereas the speaker seems optimistic on the possibilities of small businesses to grow and make appreciable profits, starting too small makes such endeavors take longer time than necessary. This seemingly discourages many small investors to stay in the start up businesses until the break-even point. The speaker has controversially argued in support of success without prior exposure to a particular venture. This has been significantly true for iconic businesses such as Microsoft, Facebook, and Coca-Cola among others. People who had no prior experience in the respective fields started such corporations. However, modern business environment arguably dictate the need to have prior experience. It does not come by surprise that many business people have been employed in other related businesses at least at some point in their lifetime. Having prior experience makes a business investmen t more of a â€Å"shoot on target† than a â€Å"shoot in the dark.† Although prior experience seems to guarantee success, it hinders creative thinking on the other hand (Psychogios and Saso 4-12). The speaker discusses the need to have an idea of the business environment when thinking of investments. Having been a victim of deep financial losses in one of my business ventures, I can identify with his claim. The speaker

Apple should move to a bazaar, or open source, model of development Essay

Apple should move to a bazaar, or open source, model of development similar to Android because this model promotes innovat - Essay Example Prior to the conversion, it was the â€Å"bazaar† system which was commonly adopted by companies all around the world. Raymond (2001) unambiguously specifies regarding the advantages to implement an open source business model towards obtaining greater competitive advantages and scope for continuous development through innovation. One of the most prominent examples to identify the virtues of an â€Å"open source† business model can be regarded with reference to the case of Android software. Notably, it was the open source development model which promoted commercial business of software that further augmented the variables for competition, motivating the major market players to actively participate in product innovation. Hence, from a long term perspective, it becomes apparent that open-source models are likely to be beneficial with regard to industry development and customer satisfaction (Olaleye, â€Å"Open Source Business Model for Mobile Computing: Android Open Sourc e Pt. 1†). However, there are a few companies which yet focus on implementing closed business model emphasizing on strict licensing policies such as Apple Incorporation. Thesis Statement Concentrating on the virtues of an open source business model, this essay will intend to evaluate the appropriateness of adopting an open source business model over a â€Å"bazaar† system to promote product innovation and quality enhancement in case of Apple. Thus, the discussion will attempt to justify whether Apple should move towards adopting an open source model similar to Android. Discussion In the context of present mobile market, Apple Incorporation is often regarded as a leading brand in the IT industry maintaining a particular brand reputation in the minds of the customer. In its business process, Apple had been marketing its software products with copyright licensing which meant that people would have to buy the product code before downloading or installing the software in the ir PC or Mac book. On the other hand, another technology industry giant, Google incorporation has been offering its most demanded software Android, uses an open source model which is based on Linux operating system. In this open source Model, customers are allowed to directly download applications or software in their devices in exchange of minimum or zero monetary value. Certainly, owing to their differing business models, the two software companies have gained dissimilar results in terms of product demand, customer satisfaction and competitive advantages. For instance, customers of Apple products (such as Mac book or iPhone) need to purchase the license before installing the software on their devices in exchange of a specified amount. Even though purchasing license tends to boost customer confidence in terms of quality concerns, it has also been observed to hamper their satisfaction level owing to the complex transaction process and limited choices. On the contrary, the software p ackages of Android is available at a much simpler process along with choices which in turn tends to increase customer satisfaction level; however, it also tends to inhibit customer confidence concerning their quality demanded. Therefore, from a short run perspective, the open-source business model can be termed as advantageous, but from a long-run perspective, t